Friday Mar 21, 2025

Frog Creek Partners with Brian Deurloo

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Key Points Discussed

Timestamps & Key Topics

[00:00:00] – Introduction

  • "If we're going to clean up this world, it's going to require some elbow grease." – Brian Deurloo
  • Explanation of how the Gutter Bin is cleaned and maintained.

[00:02:00] – Meet Brian Deurloo & Frog Creek Partners

  • Brian’s background in mining engineering and oil & gas.
  • The inspiration behind Frog Creek Partners and the Gutter Bin stormwater filtration system.
  • "I literally shot up in bed with an idea for a filter that goes in storm drains." – Brian Deurloo

[00:06:00] – The Cigarette Butt Problem

  • The moment in Boston that sparked Brian’s focus on stormwater pollution.
  • "One smoked cigarette butt placed into a liter of water with ten minnows will kill half the fish in four days." – Brian Deurloo

[00:12:00] – Stormwater Pollution & Data Collection

  • How the Gutter Bin collects data on pollution levels.
  • "We built an app that tracks where every Gutter Bin is installed, when it was last cleaned, and how much pollution has been captured." – Brian Deurloo
  • Impact data from Vail, Colorado, where 22,000 pounds of pollution have been diverted.

[00:18:00] – Raising Public Awareness on Stormwater

  • The lack of general public knowledge about stormwater pollution.
  • "The average person still has no clue. 13 years in, nobody understands what I do." – Ty
  • Brian’s vision for a major public awareness campaign, possibly a Super Bowl ad.

[00:23:00] – Custom Storm Grate Covers & Public Engagement

  • The initiative to design storm grate covers with custom branding to make stormwater filtration visible.
  • "We put logos and colors on storm grates so people notice them and ask, 'What is that all about?'" – Brian Deurloo

[00:27:00] – Mosquito Vector Control & Trash Capture Regulations

  • How California’s stormwater regulations influenced Gutter Bin design.
  • "Our filters allow for mosquito larvicide application without needing removal, making them fully compliant with California’s vector control regulations." – Brian Deurloo

[00:32:00] – UN Conference in Saudi Arabia on AI & Water Security

  • Brian’s experience speaking at COP16 on AI’s role in water security.
  • "I deleted the invitation email twice, thinking it was a scam!" – Brian Deurloo
  • AI’s potential for analyzing decades of water quality data to make informed environmental decisions.

[00:39:00] – AI & Digital Twins in Stormwater Management

  • How AI can create digital twins of stormwater infrastructure to predict flooding, pollution sources, and water quality trends.
  • "AI can clear the logjam of water data and help cities make smarter decisions on stormwater management." – Brian Deurloo

[00:44:00] – The Future of Frog Creek Partners & Call to Action

  • Brian’s vision for scaling up stormwater pollution prevention across major watersheds.
  • "My goal is to install 10,000 or even 100,000 Gutter Bins in a single project, diverting millions of pounds of pollution." – Brian Deurloo
  • A call for partnerships with corporations, municipalities, and environmental organizations to expand stormwater filtration solutions.

Key Quotes

  • "If we're going to clean up this world, it's going to require some elbow grease. Nothing's going to come easy, but you can try to make it as easy as possible." – Brian Deurloo
  • "One smoked cigarette butt placed into a liter of water with ten minnows will kill half the fish in four days." – Brian Deurloo 
  • "AI can clear the logjam of water data and help cities make smarter decisions on stormwater management. We’ve been collecting this data for decades—now we need to put it to work." – Brian Deurloo
  • "The average person still has no clue. Thirteen years in, nobody understands what I do." – Ty Garmon

In this episode of the Stormwater World Podcast, host Ty interviews Brian Deurloo, President and Founder of Frog Creek Partners, to discuss stormwater pollution, the development of the Gutter Bin filtration system, and the role of AI in water security. Brian shares his journey from the oil and gas industry to environmental entrepreneurship, detailing how a trip to Boston sparked his passion for stormwater filtration. They dive into the alarming impact of cigarette butts on waterways, the importance of data-driven stormwater management, and how AI can help analyze decades of water quality data for better decision-making. Brian also recounts his recent experience speaking at the UN’s COP16 conference in Saudi Arabia and his vision for large-scale watershed protection through innovative partnerships.

 

The views expressed are that of the individual and do not represent the opinions of any companies past, present or future.

Connect with Brian Deurloo:
LinkedIn: https://www.linkedin.com/in/brian-deurloo-008a2414/

Email: brian@frogcreek.partners

Concrete Canvas USA LinkedIn: https://www.linkedin.com/company/frog-creek-partners/

Website: https://frogcreek.partners/

 

Connect with Ty Garmon, LEED AP

Connect with Ty on LinkedIn: https://www.linkedin.com/in/tygarmon/

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